Logic Spiked Seltzer by Branch and Blade Brewing Co.
Since the Spring of 2018, I have had the opportunity to work as the freelance illustrator and designer for Branch and Blade Brewing Co. During that time I have illustrated over 400 beer can labels, redesigned their logo, created graphics for apparel, posters and stickers, designed beer glasses and other promotional materials and graphics.
Below you will find the branding and packaging design I created for their new line of spiked seltzer, Logic.
Branch and Blade initially asked for a clean logo design that would be easy to implement across the different different flavors they were making. They wanted something clean, and chose the bold LOGIC with the beer can with the maze as their initial logo design choice.
This project then sat still for about 6 months while they brewed, and when we re-visited this logo they changed their minds on the overall vibe they wanted these seltzers to have. Seltzers are for drinking in the sun and having fun, and the initial design felt to stuffy and stiff.
I began sketching ideas for the full label designs alongside new logo iterations, and eventually landed on the word “LOGIC” creating the profile of someone’s face with the ingredients of that flavor making up the rest of the head.
The idea was to get people’s attention with the logo and bring their eye immediately to the flavor of each drink. This design became the foundation for the rest of the flavors, which are still being added to today.
Below you will find the current four flavors available for purchase at Branch and Blade Brewing Company. I designed the layout of their labels, using my hand drawn fonts for the seltzer flavors and special icons for each “spiked seltzer” name.
I also provide a sticker template for them to use for their promotions, setting up files with die-lines for the sticker manufacturers to use.
